11 Jun How to support the digital transformation of its concessionaires through a new program
The network of exclusive Xerox dealers in Europe is 339 partners representing nearly $ 800 million in sales.
80% of them have less than 10 employees and almost half have no marketing or digital resources in-house.
Caring to support them in their digital transformation to strengthen their competitiveness, and based on a survey showing that 67% of reseller websites need graphics, ergonomic and editorial improvements and are not suitable for mobiles and tablets, Xerox and Dixit have devised a new program to enable them to benefit from a turnkey website of the latest generation at a very competitive price.
We developed a “site factory” under WordPress, which has the particularity of being flexible enough to allow a high level of customization. This platform is hosted on two dedicated and secure servers (a main and a backup), guaranteeing an optimal level of service.
The program also offers a content platform in 11 languages allowing dealers to automatically display on their website all products, solutions and services of the manufacturer, with a regular update without intervention from them.
To ensure the optimal deployment of the program across Europe and to provide the best service to dealers, our agency assist them on a daily basis with a dedicated multilingual project management team (English, French, Spanish, Italian, German ).
This program was awarded by ADETEM (National Association of Marketing Professionals) in 2017 in the category “BtoB Marketing Excellence”.
- Development of multisite and multilingual website design platform
- Development of the content syndication platform in 11 languages
- Development and integration of the website presenting the offer in 5 languages
- Design, integration, development of partner websites
- Google Analytics
Xerox and all the European dealers who have joined us since the beginning.
Prizes and awards
Some of the websites made by us