28 Aug From conception to dispatch: optimized management of the 900 annual marketing intelligence newsletters
The numbers of the video marketing intelligence
The Mail Marketing Department entrusted us with the creation of a dedicated website with an integrated newsletter design and sending platform to manage the 900 or so emails it sends each year to an internal audience of managers and executives.
The goal: to enable La Poste’s editorial division to produce its own newsletters from graphic masks specially designed for the occasion and then to send them from the same tool to all its targets.
How : via the realization of a website created under CMS Joomla, integrating a specific component that allows the design and management of subscriptions and newsletter sending.
Another special feature of the tool: the automatic apparition of keywords clouds inherent to each newsletter, allowing the user to find themes of his choice directly on the site by simple click.
- Advice and content writing
- Video production
- English translation
- Website integration (Joomla)
- Google Analytics