No more transport nightmares: finally a metro for Abidjan!

The economic capital of Côte d’Ivoire has experienced rampant industrialization and urbanization in recent decades. Every day, 2 million people spend more than 2 hours traveling to work, using buses, minicars and shared taxis. At issue: an inadequate public transport infrastructure that generates many nuisances: delays, pollution, security problems …

To meet the high expectations of Abidjan, the Ivorian government has chosen to entrust, following a call for tenders, the construction of the first sub-Saharan African suburban train to the consortium Bouygues Travaux Publics and its partners.

With one train every 3 minutes, and 7 days a week, the urban train will transport up to 500,000 passengers daily, and will connect the north and south of the city in 35 minutes, or 4 times more quickly than before.

This ambitious project promises a significant improvement in the daily lives of the population of Abidjan while contributing to the economic development of the city and to employment.

To better communicate on the issues and ambitions, a presentation film was produced by our agency. Its target is plural: institutional, political, media, general public. It also aims to convince international financiers to invest in the project.

Today the film is regularly broadcast to targets and is a great success on social networks.